ALBANY, New York, July 23, 2015 /PRNewswire/ – High cost of medical treatment in developed countries has fueled the development of medical tourism, causing patients to visit other destinations for cheaper yet sophisticated treatment. Transparency Market Research, in a recent report, studies the emergence and growth of the global medical tourism industry. The report is titled “Medical Tourism Market (India, Thailand, Singapore, Malaysia, Mexico, Brazil, Taiwan, Turkey, South Korea, Costa Rica, Poland, Dubai and Philippines) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019″ and is available for sale on the company website.

According to the report, the value of the global medical tourism industry was pegged at US$10.5 billion in 2012. This is estimated to grow to US$32.5 billion by 2019, developing at a strong CAGR of 17.9% during the forecast period. Cultural similarities and geographic proximity play a vital role in the development of the medical tourism industry.

Medical tourism is considered to be the direct impact of the globalization of healthcare services. The industry is recognized to have immense growth potential in numerous emerging economies, as a rising number of countries are striving to become major exporters of medical services. Some of the key countries that have emerged as prominent centers of medical tourism are Costa Rica, South Korea, the Philippines, Thailand, Brazil, Turkey, India, Taiwan, Poland, Dubai, Mexico, Malaysia, and Singapore.

Browse the Press Release of this report, here: http://www.transparencymarketresearch.com/pressrelease/medical-tourism.htm

Commenting on the above, Patrick Goodness, CEO of The Goodness Company, explains:

Medical tourism is an industry that has an international focus by nature. The relatively low-prices of transportation and other costs have made it possible for people in one country to hop on a plane and go to another country to get the health care they need.

Doctors and hospital directors know this, and they have started to adapt by translating their websites and their literature and by training their personnel in foreign languages. In fact, if you wish to expand your reach to include English speakers, it’s a must for receptionists and secretaries to speak English fluently. English-speaking doctors, dentists and surgeons are a given in the medical tourism industry.

But in order to run a successful medical tourism marketing campaign, language is just one aspect of the cultural differences between people from different countries. If you want to be successful, you need to be aware of these differences or risk upsetting the patient and damaging your reputation.