ATLANTIC BEACH, FLORIDA • HEREDIA, COSTA RICA – “QUASI-THAI”… as in “Comparatively, outwardly, relatively… Thai!”

As we manufacture in tropical Costa Rica, utilizing fresh, tropical ingredients sourced within similar latitudinally lush growing environments, we played on this comparison, and that the “Sí” of “SíRacha” is obviously also “Yes” in Spanish. *And the authentic name we utilize comes from the coastal Thai town – SiRacha, where it originated.

Our new honey-sweetened, gluten-free, all-natural Thai-style Catsup is like a trip to Bangkok without the jet lag. Here’s a delicious tasting, rich and thick Catsup… our “Thai-take” on the ever-popular Sriracha (we mean “SíRacha) craze that’s swept the entire world.

Developed to our natural and health food retailers stringent standards, and the changing demands of consumers seeking healthier foods… this pan-cultural, semi-sweet and medium-hot Catsup is your new go-to flavor enhancer!

Say goodbye to Sriracha… hello SíRacha!

Consumer retail size packed 12 oz. net weight – SRP $3.99 Available for food service in 3/4L-6ct. & 4ct. gallons

Half Moon Bay Trading’s BeeSting, Iguana, and Pirates Blend Brand products are available at specialty/gourmet and natural foods retailers, and finer grocers throughout N. America, and distributed by KeHE Distributors, and major regional specialty/gourmet distributors nationwide. Or direct from the company, toll-free 888-44-SAUCE or from Halfmoonbaytrading.com.

*Si Racha Fun Facts:

What’s the history of Si Racha Sauce? It was created over 80 years ago by Ms. Thanom Chakkapak in the sleepy seaside district of Si Racha, Thailand, located on the eastern coast of the Gulf of Thailand, 120 km southeast of Bangkok.

Why are there many spellings for the sauce? There has been confusion over the years as to the proper spelling of the sauce, and who invented it. Since Thailand does not adhere to one romanization system for Thai words, many variants have emerged from domestic and foreign (Vietnamese as in the case of popular Huy Fong brand) companies that have tried to imitate the original: Sriraja, Si-racha, Sriracha, Siracha, etc. However, everyone in Thailand knows that the true original is from Si Racha.

What is the Thai pronunciation for Si Racha? “See-rah-jah.” and the word is said as three distinct syllables.