Market and industry research firm Canadean recently announced the availability of its latest report: Costa Rica Beer Market Insights 2015.

SUMMARY

The beer market saw growth in 2014 with low priced imports help fuel demand. The market remains a virtual monopoly but craft beer saw strong growth. Imports increased due to a key demographic favoring imported beer. Craft beer saw growth through consumers interested in beers that can be served as accompaniments with various foods.

Key Findings

• Beer market was able to retain its continuous buoyancy in 2014
• Imperial still leads the beer market in the arena
• Ref glass is the commanding packaging type amidst the rapid growth of cans

Synopsis

Canadean’s Costa Rica Beer Market Insights 2015 Report provides a complete overview of the Costa Rica beer industry structure offering a comprehensive insight into historical background trends 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

• 2010-2014 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-off-premise) with 2015 forecasts
• Top line production import export and consumption volume from 2004-2014 with forecasts for 2015
• Value by distribution channel 2010-2014 with 2015 forecasts
• 2013-2015 selected on- off-premise retail prices
• Details of key beer new product launches in 2014 by company
• Overview of the competitive landscape in the beer market with analysis of key company performance
• Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
• Data is also available in excel format

Reasons To Buy

Gain an in-depth understanding of the dynamics and structure of the Costa Rica beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Costa Rica beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Costa Rica beer market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects.

Report available from: Market Research Reports